What is the definition of celebrity endorsement?

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McCracken defined celebrity endorsement as’’ any individual who enjoys public recognition on behalf of a consumer good by appearing with it in advertisement’’ Almost every 4th advertisement uses a celebrity in order to make the advertisement more effective. Youtube bloggers who are considered as a celebrity are a little bit different from traditional celebrities who are actors, singers and so on, as there may still be some people who have no idea who is this...
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