What is the Influence of the Russian Youtube bloggers as a celebrity endorser on subscribers(consumers)?
Majority of the participants(36.96%) claimed that they fell in the temptation to buy the advertised product more than once. (28.26%) Claimed that they fell in the temptation to buy this products or services advertised just once. 2 participants(4.35%) claimed that they fell in the temptation to buy product or service advertised by Russian Youtube bloggers a lot of times. Finally, (30.43%)of participants claimed that they never fell in the temptation to buy products or services that Russian bloggers are advertising. About 80% of participants fell in the temptation to buy product or service advertised by the Russian Blogger. Hence this proves the point of view that media celebrities in our case Russian youtube celebrities have influence over there followers(subscribers) and could affect consumers buying decisions.
Findings approved previous findings of celebrity endorsement, as celebrities are generally viewed by consumers as credible sources of information about the product or firm they endorse’’. (71.74%) Of participants claimed that that celebrity endorsed advertisement stimulate them more to buy this product rather than a non-celebrity endorsed advertisement. Hence non-traditional celebrities like Youtube one are even more credible than typical celebrities.