What is the level of trust towards youtube bloggers?
56% of participants claimed that they perceive famous Russian youtube celebrities as trustworthy. Hence the majority of the participants perceive bloggers as credible sources of information. Therefore the bloggers who are perceived as a credible source of information can spread information quickly and are deemed as trustworthy. 39% claimed that they neither trust or don’t trust Russian youtube bloggers. Hence some participants might have experienced neither negative neither positive impact of that sources one them.4% Claimed that they don’t trust Russian Youtube bloggers. Which again doesn’t change much as the majority of the answers are towards increased trustworthy towards Russian Bloggers.
Majority 52.17% participants said that they neither agree or disagree about the statement that Youtube bloggers are experts in what they are offering. However, the next biggest group 41.30% which consist of 19 persons agreed that Russian youtube bloggers are experts in what they advise, and only 3 persons which are 6.52% disagreed with this statement. The results might suggest that majority of bloggers make to much advertisements for financial gains, and most people see that if the logger does it regularly and his contact doesn’t look genuine regarding emotions, this may lead to resisting celebrity recommendation, and as the result downgrade credibility of this particular celebrity. And the majority neither trust or don’t trust. Hence this is probably the resign for that.