Why may the good reputation contribute to the company’s popularity?

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This good reputation may encourage new consumers to try out Lego over competitors as competitors might not be seen as environmentally friendly. It will also encourage old existing customers of Lego to stay will Lego as customers are unlikely to leave a company which is so environmentally friendly and caring. It might also create brand loyalty as consumers know by buying products from Lego they are investing in a company that is recognised as being environmentally friendly and therefore they might come...
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