What are the reasons for the success of Quorn company?

Asked on 04.10.2018 in All Questions.
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(Top Tutor) Studyfaq Tutor
Innovation is key, Quorn™ is a great example of how investment in innovation and marketing has allowed them to infiltrate so many markets worldwide. They have turned a product, mycoprotein, that would have probably put off customers due to its very name into a household brand that is on the road to becoming a billion $ brand. Their product names and formats have allowed those people that want to make a difference in their day...
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