What is ‘Safe and high quality play’ policy of the Lego company?

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‘Safe and high quality play’ policy focuses on ensuring that all of Lego’s products are risk free to ensure that children are never in danger and to allow parents to be stress free from dangers. Within this policy Lego have 3 aims. These are to ensure Lego stick within the strictest safety legislation and standards, to ensure that any materials they use within their products are hazard free and to ensure that when they are promoting or discussing their product its done responsibly for children.  for their first aim they are sticking within the standards by doing quality assurance throughout their production lines, they are constantly checking on product’s raw materials to see if it meets legislation and they are gaining customer feedback on how they could make their products safer. Every year they get customer feedback from about 1.6...
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