Is your advert in the right place?

If you aren’t advertising your role in the right place, the perfect candidates aren’t going to see the role, so aren’t going to apply.  If you’re advertising a Plumber role on a Job Board intended specifically towards Admin jobs, chances are your advert will receive no relevant applications (this is an exaggerated example, if you’re planning on advertising a Plumber role on an Admin board, you may want to pass the Recruitment to someone else).

If your role is really special, you may want to advertise it on really specialist boards.  If not, you may want to get some help with your advertising, from a company who knows how to recruit perfect candidates, and where exactly they will be.

Optimization literally means “making the best or most effective use of a situation or resource” so it is crucial for having a successful job advert. Job adverts.jpg

When optimising an advert, there are certain things to think about, the main one being keywords and how many times you use them.  Search engines rank pages according to how relevant they are, and they are deemed relevant according to how many times keywords are featured.  So, if you repeat the job title multiple times within the Advert, it will be more visible on Job Boards.  However, don’t repeat the title too many times, an advert made purely of the words “Support Worker” probably won’t do the trick.

Also, you need to think about the people you are trying to reach.  If you were thinking of applying for this job, what would you search for?  Job titles shouldn’t be too complicated, but if the role is really specialist mentioning one key skill could help to attract the right calibre of candidates.  This means that instead of only advertising for a Developer, you could specialise the title for a Front-End Developer or PHP Developer.