Do you agree that customers now more trust brands that have the online presence?

Asked on 22.09.2018 in All Questions.
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(Top Tutor) Studyfaq Tutor
Ahrens points out, “it’s the issue of trust that is at the heart of the shift in consumer expectations”. Consumers lack responsiveness to ‘push’ marketing as they do not like being sold to; instead, they prefer self-selected content and are even willing to pay for ad-free content like Netflix. This dynamic has led to an evolution from a campaign-driven to a customer-centric approach commonly described as content marketing. By delivering a steady stream of valuable content to involve their customers, marketers are able to create credibility and trust to build stronger relationships that drive lifetime value...
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