Majority of the participants stated that they typically it depends on advertisement if they are going to skip it or no. Hence if Russian bloggers will advertise only interesting products or services for there target audience, people won’t skip it, hence increased knowledge about the product, and increased wish to buy it, which at results generates more profit for companies, which in return buy advertisement and product placements from famous Russian bloggers. It is shown...
Majority of the participants stated that they typically it depends on advertisement if they are going to skip it or no. Hence if Russian bloggers will advertise only interesting products or services for there target audience, people won’t skip it, hence increased knowledge about the product, and increased wish to buy it, which at results generates more profit for companies, which in return buy advertisement and product placements from famous Russian bloggers.
It is shown that 80.43% which is a majority stated that amount of the followers of the particular Russian youtube blogger is important when deciding on his or her recommendations, but only if they already wanted to buy this product or service. Hence these findings prove the hypnosis that Bloggers are very important when considering WOM strategies, as bloggers were increasingly important ‘new influencers’ .
82.62% of participants are subscribed at least to one famous Russian youtube celebrity. Hence this shows that all people that follow famous people on Youtube want to be similar to the youtube or to become similar, hence that it is easier for bloggers to manipulate their subscribers, to give them idea right idea to buy products that bloggers are recommending.
