What is the base of promotion of Fuller’s brewery in the marketing mix?

Asked on 11.10.2018 in All Questions,   Business,   Marketing.
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Fuller, Smith &Turner PLC (Fuller’s), the London brewer and premium pub company, has just launched London Pride Unfiltered, which it says is its biggest beer launch in a generation, at the four-day-long Craft Beer Rising event in the former Truman Brewery in London’s East End which took place this weekend. London Pride Unfiltered is a 4.1% unfiltered variant of one of the UK’s favourite beers and comes in 30-litre kegs, which Fullers says will open the brand up to a new consumer and a new drinking occasion. Executive Creative Director, Nick Peters, says: “Craft Beer Rising provides a fantastic opportunity to introduce the brand to a new audience, as well as those well...
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