What is the best way to conduct conclusive data analysis?

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There is no conclusive method of conducting qualitative data analysis. However, considering that an inductive approach was taken in this study, thematic analysis was decided upon to be the method of analysis. This is because it is the most common approach to analysing qualitative data, being that it consists of the process of identifying recurring themes in the data which consequently give the meaning that is useful in answering the research question. Wilson ’s book ‘Essentials of business research’ was used as a guide to the steps within the thematic analysis. The first step being transcribing the data collected from the interviews conducted. Followed...
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