How have our buying habits changed?
Over the decade our buying habits have changed a lot thanks to technology innovations. In the past the only way to see an advertisement were on TV, radio, in the magazines or newspapers, and on all kind of billboards, so that were things that affected people(potential customers)as they always interacted with them during the life, hence also affected there buying habits. Brands and different firms knew it, but they also knew that putting a famous person(traditional celebrity) in the advertisement would affect in a good way on there brand image and sales, as a celebrity have so known celebrity credibility, which they use in order to affect minds and buying habits of people. Now, the most amounts of the advertisement people see every day on the internet and social networks, and now this is much more popular entertainment than watching TV or reading magazines. Hence now businesses and all kind of brand most went for marketing purposes online, as the audience, there is way bigger.
Now there is a new kind of the celebrities, which are popular online as they are producing some kind of content which becomes popular online, so they also have growing amounts of followers, who are some kind of fans, which can be easily manipulated regarding marketing. So the technology innovation made one video streaming website one of the most popular websites in the world. And Youtube has a lot of online celebrities which actually have millions of subscribers (followers), and have a very big influence over them, also regarding the marketing of the products or services. As youtube is one the most viewed websites every day in the world, known brands and business pay famous youtube stars for the advertisements and product placements. The youtube bloggers are seen not as a traditional celebrity, but as a mix of regular person and a celebrity, and this is why it’s easier for people to compare themselves with the bloggers, and not the traditional celebrities.