What is the Celebrity Endorsement role in the advertisement of the products or services?
The majority of the participants 33 people (71.74%) claimed that celebrity endorsed advertisement will stimulate them more in order to buy that product or service rather than a non-celebrity advertisement. 15.22% which is 7 persons claimed that non-celebrity advertisement would stimulate them more to buy that product or service rather than a celebrity endorsed advertisement. Also, 6 people (13.04%) claimed that neither celebrity or none celebrity endorsed advertisement will stimulate them to buy advertised product or service.
Majority of 40 people(86.96%) claimed that there is a difference between the habits of the western and Russian youtube bloggers advertisement and marketing. The minority of 6 people (13.04%) claimed that they don’t see the difference between the Western and Russian youtube advertisement and marketing campaigns.
24 participants(52.17%) agreed that they would buy a product after a famous youtube blogger bought it. 13 participants(28.26%) neither agreed or disagreed with the statement. Whereas, 7 people (15.22%) strongly disagree with the statement that would they buy a product after famous youtube blogger bought it. However, 2 participants(4.35%) claimed that they strongly agree that they would buy a product after a famous blogger bought it.
30 participants(65.22%) agreed that Russian youtube bloggers influence the consumers. 11 participants(23.91%) neither agreed or disagreed with that statement. 3 participants (6.52%) claimed that they don’t agree with that. However, 2 participants said that Russian youtube bloggers have a strong influence on the buying habits of consumers.
Half of the participants are males, and the other half are females.