What are the celebrity endorsements via YouTube?

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The focus of this research will be on celebrity endorsements mostly via ‘’Youtube’’ which is a video-sharing platform featuring a wide variety of user-generated and corporate media content, including music videos, TV clips and other video clips such as video blogs, Let’s Play gaming videos, short original videos, and educational content. ( statistic) High popularity of the youtube led to increasing numbers of new video bloggers and content makers out there, as well as the number of the YouTubers who become a traditional celebrity due to influence in particular area of youtube, talent and...
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