How the company’s CSR intentions are valuable to the brand’s popularity?
Though a company`s CSR intentions may be in terms of profits due to 95% of CEOs believing that businesses are expected to take on public responsibilities, the community benefits from its actions with the society`s rights may be seen as largely equivalent to the stakeholders even when pure CSR is without its collateral benefits towards businesses. This is consistent with Fredericksen`s instrumental approach, where companies` main agenda for CSR is not ethically genuine as society is a means to an end. An example is Ben& Jerry`s with their three-part mission: ‘product, economic and social’ and is ranked fourth in the world`s top-selling ice-cream companies with sales tripling over the past 15 years. This strongly supports the idea that CSR is directly proportional to a good brand-reputation leading to increasing profit numbers which is more effective than a competing price alone. With profits in mind, Friedman might have adapted his views in order to survive. His view that profits are the only social responsibility can be re-evaluated to adaptation. Adapting to the needs of the society in terms of goods, services and expectations. Thus, maintaining economic development as the top priority as Friedman argued for.