How the company’s CSR intentions are valuable to the brand’s popularity?

Asked on 25.09.2018 in All Questions.
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Though a company`s CSR intentions may be in terms of profits due to 95% of CEOs believing that businesses are expected to take on public responsibilities, the community benefits from its actions with the society`s rights may be seen as largely equivalent to the stakeholders even when pure CSR is without its collateral benefits towards businesses. This is consistent with Fredericksen`s instrumental approach, where companies` main agenda for CSR is not ethically genuine as society...
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