What is consumer perception affected by?

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It was identified that consumer perception is affected by business ethics and CRS initiatives, but the level with which consumers are willing to punish unethical behavior and reward ethical behaviour is limited by costs. This because participants placed greater value on price, fashion, and trendiness and only when these are unaffected will decision making be affected by ethics. The study also recognized that participants would be willing to still purchase unethical products from Nike but at a reduction in price. There was also no substantial evidence that suggests participants would be willing to pay more for...
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