What do consumers do in order to find and learn information about certain products?
Previous findings suggest that consumers use SNS in order to find and learn information about products, services and brands. Research claims that non-traditional celebrities are in fact more powerful, as people perceived there opinion and recommendations more credible, as people easily can relate themselves to video bloggers rather than typical celebrity. Hence Russian Youtube bloggers are starting using their influence in order to change consumer buying decisions by electronic word of mouth method. Youtube bloggers do this because of the financial gains. As now due to fast technological change old ways of marketing the product or services are not efficient, which led in the result brands and companies collaborating with famous people from the internet, who shows him or herself better than a traditional celebrity in the advertisements. This means that Bloggers in particular Russian Youtube bloggers influence their subscribers (consumers) buying decisions. The results of this study help better to understand the connection between Russian Youtube bloggers and there effect on the subscribers.
The first question of the survey showed that majority(54.35%) of the participants use youtube for 5-10 hours a week, and also 41.30% stated that they spend a few hours every day on youtube. Hence this shows that most of the participants were selected correctly for this research, as they are frequent users of the youtube, and therefore the right type of candidates for this researcher they might give most unbiased answers, as they are mostly experienced youtube users as well as there target market. However, the smallest group of participants(4.35%) who visit youtube for less than 4 hours a week. This is a quite small proportion of the participants. Hence this won’t affect the fact that majority of the participants are experienced youtube users, and that what was one of the criteria for selecting participants.