What do consumers do in order to find and learn information about certain products?

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Previous findings suggest that consumers use SNS in order to find and learn information about products, services and brands. Research claims that non-traditional celebrities are in fact more powerful, as people perceived there opinion and recommendations more credible, as people easily can relate themselves to video bloggers rather than typical celebrity. Hence Russian Youtube bloggers are starting using their influence in order to change consumer buying decisions by electronic word of mouth method. Youtube bloggers do this because of the financial gains. As now due to fast technological change old ways of marketing the product or services are not...
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