How the consumers’ willingness to reward ethical behavior is described?

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The results concerning the willingness of consumers to reward corporate behaviors deemed to be ethical was rather mixed. Although all 5 participants reported that if given the option to decide between an ethical and unethical company they would most likely choose to purchase the ethical firm’s products. As well as believing that businesses who are more ethically conscious about their actions would do better in the market and see greater profits. However, this is limited in effect as participants...
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