Why the content that answers the most popular customer’s questions is the most useful for the company’s website development?

Asked on 22.09.2018 in All Questions.
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(Top Tutor) Studyfaq Tutor
Besides addressing needs and questions through various channels at different stages of their customer lifecycle, companies need to provide inspiring and trustworthy content to exploit the potential of the ZMOT. Today, a brand added value and engagement is connected to actual behavior. Patagonia is an example par excellence, as it leverages content marketing to meet their business objectives through content, aiming to grab a greater share of a popular culture. Simon Sinek’s Golden Circle concept...
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