What is Content Marketing and how it is differentiated from traditional marketing?
Even if he or she is not aware of it, everyone spends an entire lifetime forming and evolving a personal image that others perceive. A company too creates and evolves a brand image, but as a recent study revealed 75 percent of brands are meaningless to consumers: they are just names on products packaging or services. Historically, companies have relied solely on interruptive one-way mass communication in the hope the consumer would positively resonate with it. With the Age of the Customer, the mere reliance on traditional marketing which adds little to no value for customers have long since come. Increasingly, marketers realize that what a brand is and what it means in a world of consumer control has changed.