How is Content marketing useful for the brand’s development?
Those inspired consumers, early adopters, and innovators, who express their values through action, organically amplify content through their social footprint, sharing or networking. Besides optimization through using keyword tools and SEO, they are the unbiased third party on which the average consumer relies, generating traffic to grow business virally. This leads to business growth and high ROI as content marketing, allowing businesses to gain reach, engagement, and conversation without buying them according to the Content Marketing Institute.
Content marketing creates an opportunity for marketers to create trust and loyalty by creating inspirational and engaging content that reflects the image of ‘brands that do’. However, it is essential for corporations to be aware of the fact that the consumer journey has changed, and impressions are made in the ZMOT where consumers act autonomously. Hence, brand engagement is essential at this moment with content that inspires.
The question which remains is whether content marketing has not already lead to an oversaturated landscape with the consumer recognizing that even content is paid for by brands or is just a nicer dressed version of traditional marketing.