Do customers of the British Airways know their rights?

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(Top Tutor) Studyfaq Tutor
Most of the customers are price sensitive, and the consumers nowadays are very much aware of their rights, and they know that they have many choices when it comes to choosing an airline. And this also adds up to the fact that there is next to zero switching cost for customers if they do not like the price offered by the airline unless the customer is very much loyal to British Airways and very much satisfied with their services. It is also to be noted that in case of group travelers or people buying tickets through travel agents, they will look at multiple options to provide the best deal for traveling, which leaves the power to the travel agents, the i.e. consumer. Concluding, there is a high level of bargaining power of buyers...
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