Is there a difference in the advertisement between western youtube bloggers and Russian?
86.96% of participants claimed that Russian Youtube is different from Western Youtube regarding marketing in the video. This is mostly due to cultural differences.
Secondary data. Dnevnik Hacha, Versus Battle, Sobolev, вДудь(Yuri Dud), Wylsacom are one of the most popular entertainment channels on Russian youtube, and all of them have numerous advertisements in each video, as well as product placements. On average there is between 2 advertisements in each video, and can be any amount of product placement, but usually about 4-5, and while doing secondary research, there was no evidence of anything like that on western youtube channels. Hence advertisement in Russia Youtube bloggers videos is way more present than in the western country.
(52.17%) Agreed that they would buy a product after a famous youtube blogger bought it. Hence this data confirms that Youtube bloggers are affecting consumer buying decision-making process, as they give recognition to this product or service, and consumers(subscribers) now knows what they want, as the person who has authority and fame(bloggers)showed them that product or service and due to that they affect consumer buying decision-making process, as consumers will want to imitate actions of famous person they like.