What is the difference between a fashion blogger and fashion journalist?
While this writing style mainly reflects the one of a fashion blogger rather than the one of a journalist I argue that it has become a beneficial element for fashion journalists to add to their already established skills of journalism to succeed in the field of digital media. Bloggers have become “masters in “speak[ing] their mind[s],” but their form of writing still resembles a one-to-one exchange and a reflection of their own voice only. Journalists, on the other hand, still heavily rely on representing the voices of others rather than their own, which in return makes their fashion writing more qualitative and legitimized than that of bloggers. To conclude, it is the combination of both conversational writing and traditional journalistic rules that define good and professional writing in the digital space today.
Having explored the terms autonomy and heteronomy as introduced by Bourdieu, I have argued how this relates to fashion publications and specifically the role of fashion journalists. Furthermore, I have discussed that both terms affect the positioning of fashion journalists today, whether they work under the strong influence of advertising or independently in the fashion media. I have further deepened this discussion by arguing that fashion writing marks a significant tool for fashion journalists to uphold and produce symbolic value in the fashion industry and how it can be recognized online based on the ground rules as defined by Bradford.