What are the differences between quantitative and qualitative research?

Tutor's Answer

(Top Tutor) Studyfaq Tutor
Quantitative research involves the quantification of data in order to be analysed, which usually means the use of a deductive approach and a positivist philosophy in order to gain an objective view of reality. Quantitative research is conducted through surveys, experimental methods and hypothesis testing. Qualitative research, on the other hand, is presented in the form of words and needs methods such as content analysis and coding so that data can be managed and interpreted. Qualitative data is usually...
Completed Work