How to engage consumers to engage with producers of commodities?
There are other methods that have been adopted to encourage consumers to engage with producers of commodities. The development of the internet and media allows many to engage with others over vast distances, and to discover the lives of those who live in different cultures and environments from ourselves. Within the internet itself, it creates and connects people through identity and has a strong influence on individuals compared to other forms of media. It can be used to connect consumers to those who produce the commodities and to understand their experiences and consequences of working to create products. Daniel Miller, author and anthropologist from the University College London, suggested that to get enough people involved to correct current consumption patterns, the education would have to start in school. The internet could be used to see the processes by using tools such as web-cameras visually. The program also includes educating the children through the stages of production until the products are ready to be sold and teaching them about local businesses to show the direct implications in their local area. The scheme was not accepted to be implemented into schools, which shows the difficulty even to begin educating consumers, let alone getting them to start caring about their consumption patterns. Furthermore, although the internet can educate people and help them care about the source of commodities, it does not necessarily ensure that they will change their purchasing patterns.