Is Ethical Corporate Behaviour important?

Tutor's Answer

(Top Tutor) Studyfaq Tutor
Participants’ feedback suggested that ethical corporate behavior was significant enough to process when considering their decision making. Nike’s reputation, more specifically for their unethical behavior, was important in participants’ decision-making process. The higher significance placed on buying from a company that does not have a name for unethical behavior vs. buying from a company with a name for ethical behaviour can once again be a potential outcome of the information processing asymmetries that exist. Given the discussed literature in chapter 2 and the analysis in chapter 4, this study suggests that Milton Friedman framework...
Completed Work