What are the expectations of ethical behavior?

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Surprisingly, participants view on corporate responsibility were rather contradictory, considering that they all believed that Nike and all businesses should implement CSR practices. Participants stated that Nike should be ethical in all of their actions and all the time. However, the most significant of the interviews identified that consumers believe all firms to be unethical at one point in time and that this is a very common practice in business. If this is true, it would be extremely concerning from a socio-cultural viewpoint. Thankfully there is an explanation...
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