What factors define an excellent fashion journalist?

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Nevertheless, the majority of the journalistic ground rules of fashion writing have survived in the digital media and still “make excellent fashion journalists” stand out and recognizable in the digital space. For Bradford, these are identified through principals that she outlines to be “fashion journalism [that] is based on telling stories” seen through quotes, research, and facts as well as a peg and angle. Taken together, these are essential in order to differentiate fashion writing produced by a professional journalist from a blogger, as I will argue with the example of Pandora Sykes on the next page.
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