How fashion journalists become tastemakers?

Asked on 25.12.2018 in All Questions.
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Considering this in combination with her fashion expertise evident in her advising form of writing, Sykes becomes a tastemaker who, according to Lantz, “categorize[s] and package[s] trends” and “legitimize[s] something already existing in the fashion field.” In fact, Sykes’ recognition as a tastemaker today can be referred to her time at The Sunday Times Style, which has manifested not only her self-employment but her role as a freelance journalist. In this context, I furthermore argue that her fashion persona rather than her journalistic success has led Sykes to become a powerful position in the field of fashion media. For Duffy and Hund, the persona of...
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