What are the fundamental elements of fashion writing according to Sykes?
Followed by comments, Sykes includes five different voices throughout the feature article, namely Rejina Pyo, Tome designers Lobo and Martin, Nicole Phelps, Christian Siriano, and Elizabeth Paton, all of whom contribute to the article differently. Identified as quotes in journalism, they “convey impressions” rather than the writer’s impression, providing the reader with a comprehensive vantage point on the topic. Another principle evident in Sykes’s writing is the one that is based on facts rather than opinion, especially when looking at the first sentence in paragraph four
“New York Fashion Week’s casting was the most diverse it’s ever been this September. Tome’s Spring 2018 collection was presented on an assortment of people not typically featured on the runway.”
At first sight, the incorporation of the fact might not be clearly evident in numbers and figures, but it is furthermore presented through the hyperlink “the most diverse it’s ever been” that links to a report on Refinery29. Hyperlinks are common practice when writing for online, as this makes it easier for fashion journalists to comply with the given word count of the publication. For Rocamora, hyperlinks are of benefit to fashion journalists; they see no limitations or restrictions in internal and external linking and are also used to refer to other relevant discussions within the given topic.