Why does Lego believe that respect must be the main aspect of social interactions between co-workers?

The second policy within this category is the respectful workplace policy. This policy focuses on making the workplace a motivational and safe place to work in, and it also focuses on treating people with respect and providing employees with equal opportunities. Lego is trying to make the workplace motivational by monitoring employees satisfaction and motivation levels annually. These levels are then brought up to management where they decide if employees are well motivated or if changes are needed to improve staff motivation. As well as making the workplace motivational they are making it safe. Lego is doing this by making all employees attend a ‘behaviour based safety programme’, and as of now, Lego is trying to strengthen their safety governance which is being done by Lego’s global health and safety community. They are also aiming to provide employees with equal opportunities.

They are doing this by trying to have an equal flow of gender within the company to strengthen the running and operations of the company. Overall I feel this will give Lego a bit of a competitive edge. The fact that they are caring for employees safety and motivation will encourage some consumers to try out Lego however the major policy which Lego need to try and 100% achieve is the equal gender opportunity. Right now gender equality is a very big social issue so if Lego is able to achieve proper gender equality, it would give them a significant edge over competitors and will give Lego a lot of good publicity and a really good reputation. This indefinite would give Lego a huge competitive edge and will attract many consumers whether they are new to the market or come from market competitors.