Why does Lego think that an ethical and transparent environment in the company is important?

The second category I have looked into is Lego`s ‘caring, Ethical and transparent’ category. This category’s policies revolve around doing the right thing, being ethical and caring for human rights, employees and suppliers. Within this category, there are 3 policies. These are ethical business conduct, respectful workplaces and responsible supplier management. The first policy in this category I will be looking at is the ethical business conduct policy. This policy focuses on making sure that Lego and any company associated with them keep up a high ethical standard and ensure everything is done with integrity and legally. Lego has been working on this particular aim for a very long time and therefore integrated ethical thinking into there decision making, globally. This ensures that a high ethical standard is kept up around the world and ensures that when making decisions, they take into account what the most ethical thing to do would be. However, this is not the only way they have ensured that they stay ethical.

They have also made it so that employees have to take an e-learning training course on business ethics and conduct and anti-bribery every second year. This ensures that employees are aware of Lego’s ethics and ensures that employees stay within business ethics and conduct. This just further helps make Lego more ethical. This could give Lego a very big competitive edge. This is because consumers are more likely to trust Lego and find Lego reliable as they know that they are trying their hardest to make ethical decisions, be ethical through their conduct and are trying to stop corruption and bribery. This could result in consumers being encouraged to try out Lego as they may be persuaded by how to clean Lego is, and it could also result in customer loyalty as many customers will continue to buy from a company which is known for being ethical, legal and not corrupt.