What was the main aim of the pandorasykes.com blog?

Asked on 30.12.2018 in All Questions.
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Having launched her blog pandorasykes.com in 2010, before her role at The Sunday Times Style, the original idea behind it was to serve as a platform where she mainly drew attention to her published work. Over the years Sykes managed to develop a different writing style, one that escaped the strict style codes of journalism. As argued by McRobbie these are deeply rooted in the publication’s ‘house style’, which has become essential for magazines, to...
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