What are the main criteria of the celebrity attractiveness?

Asked on 05.11.2018 in All Questions.
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(Top Tutor) Studyfaq Tutor
Attractiveness is a significant factor in effectiveness. Some authors suggest that physically attractive celebrities are a predictor of advertising effectiveness. Joseph concluded that attractive endorsers have a more positive impact on the products they endorse than less attractive endorsers. Baker and Churchill, have found that that attractiveness plays a role only in the increasing positive advertisement evaluations. However, it doesn’t really affect our stronger purchase intentions. In the literature, WOM is stated as a very powerful source...
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