What are the main stages of the data collection?

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Before conducting any interviews, the interviewer attempted to strike a relationship with the participant, in order to build rapport and feel comfortable in the situation. This consisted of a conversation regarding their lives, interests, and procedures. The sequence in which the questions were asked was intended to get the participants’ most important responses firsts, such as answers about the opinions of Nike’s failures regarding social responsibility. Followed up by questions linked to the literature review and follow up questions to expand on...
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