What new marketing channel is used by many companies today?

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(Top Tutor) Studyfaq Tutor
Now when Web 2.0 applications are becoming to be in every aspect of our lives, brands and businesses are looking for the opportunities to use the power of this new marketing channel to promote their products and services. In particular, the web has created the opportunities for electronic word‐of‐mouth (eWOM) communication through electronic media, such as online discussion forums, electronic bulletin board systems, newsgroups, blogs, review sites, and social networking sites. eWOM communication through electronic...
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