How has Pandora Sykes started her career as a fashion journalist?
Following the internships, Sykes started pursuing a career as a fashion journalist, leading to job roles that were solely assigned to the fashion or features desk. Her first role was editor of the Daily Mail fashion-sharing start-up Today I’m Wearing in 2012, where she functioned as a commentator on celebrity affairs and their daily looks in articles. She left in 2014, for her short-time role as fashion editor at The Debrief before taking on her long-term position as ‘Wardrobe Mistress’ at The Sunday Times Style in the same year.
While her role as Wardrobe Mistress has increased her cultural capital, it has at the same time heightened her reputation and symbolic capital within the publication and the professional field. Not only has this promoted her career at The Sunday Times Style but it has also led to high profile interviews with fashion professionals including model Amber Valetta, footwear designer Charlotte Dellal of Charlotte Olympia and Kimberly Stewart.
While this has increased her cultural capital – the one of “journalistic excellence” – it has also reinforced her position as a key agent and professional fashion journalist in the field of fashion media. This was of benefit to Sykes when shifting to digital media, which represented an opportunity to express herself in a new way, one that is authentic and detached from any style codes of print journalism.