What are the postulates of ‘our responsibility to children’ policy of the Lego company?

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The final policy I investigated in was the ‘our responsibility to children’ policy. This policy focuses on the well being and best interests of children and states that Lego finds children to be their ‘role models’ and most important stakeholders. Within this policy, Lego has two main aims. The first one is to be committed to the ’10 children rights’. The second one is to work with UNICEF to promote children’s rights. Lego’s are working towards their first aim by sticking to the principles of the ten children rights which are set by UNICEF,...
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