What are the principles of professional use of social media?
The following principles apply to the professional use of social media on behalf of the company as well as personal use of social media when referencing Murform Ltd.
- Individuals need to know and adhere to the Murform Code of Ethics and Business Conduct Policy and other company policies when using social media in reference to Murform.
- Only those who have been authorised to use the company’s social networking accounts may do so. New company social media accounts or business listings may only be created with permission from the Directors of the business.
- Individuals should be aware of the effect their actions may have on their own image, as well as the company’s image. Any information that is published online may be public information for a long time.
- Individuals should be conscious that Murform may observe content and information made available through social media sites and online forums. They should, therefore, use their best judgment in posting material that is neither inappropriate nor harmful to Murform its employees, or customers.
- Although not an exclusive list, some specific examples of prohibited social media conduct include posting commentary, content, or images that are defamatory, pornographic, proprietary, harassing, libellous, or that can create a hostile work environment.
- Individuals are not to publish, post or release any information that is considered confidential or not public. If there are questions about what is considered confidential, checks should be made with the relevant supervisor or Director of the business.
- Social media networks, blogs and other types of online content sometimes generate press and media attention or legal questions. Individuals should refer these enquiries to their supervisor.
- If a situation is encountered online while using social media that threatens to become antagonistic, the individual should disengage from the dialogue politely and seek the advice of a supervisor.