What is the role of authenticity ad first voice in fashion writing in digital media?
With authenticity as the main element of fashion writing in digital media, it interferes with traditional norms of journalism, as I have argued in Chapter One, specifically the one of journalistic objectivity. However, it has become a signifying element in fashion writing for the online space. Evident in Sykes’ article, she “inserts [herself] in the story” through her own impression as she writes in the last paragraph “Agency-signed pro or ‘non model’ doesn’t matter so much as the message: there isn’t one single kind of beauty. And what I hope is that these changes, however minutely, will help to change fashion’s narrow view of the ideal”.
JOURNALIST VS. BLOGGER
The first perspective recognized in Sykes’ writing, resembles a strikingly similar voice to the one used by fashion bloggers, one that Coward defines to be “personal, intimate, uninhibited, immediate and ongoing.” This is not common in traditional writing but is seen in specific newspaper columns. With Sykes taking on this authentic writing style it can be argued that conversation and specifically interaction have become her priority to connect with the reader online, who values writing that comes across as “immediate and personal.”