Are Russian bloggers famous?
All 46 participants answered that they are familiar with some famous Russian youtube stars, which again proves the point that selected participants are selected correctly, as they all know some famous Russian Youtube bloggers. Hence that they must see at least some of there videos. Therefore they might see all kind of different marketing produced by this bloggers. This will be examined in the future.
Most(82.61%) of the participants claimed that they have favourite Russian Youtube bloggers Only 17.39% claimed that they don’t have a favourite blogger on youtube. As a result, it is clear that more than 80% prefer some Russian Bloggers over the others. This means that some bloggers have more attractiveness as well as credibility than others bloggers, and attractiveness and credibility are very important factors in the advertisement effectiveness.
The majority (63.04%) of participants stated that they saw loads of advertisements obvious or hidden like product placements in the videos of Russian youtube bloggers, as well as 26.09% stated that they saw obvious and hidden advertisements few times. On the other hand, none person claimed that they never saw any kind of advertisement in the Russian celebrities videos, and minority(10.87%) only seen the obvious advertisements. All this received data can suggest that use of the advertisement in Russia is very heavy particular on the internet, especially on Youtube. Hence the majority if not all Russian Bloggers offer companies or brands advertisement integration in there videos, therefore Bloggers use eWOM communication through electronic media allows consumers to not only to find the information related to goods and services from the few people they know but also from a vast, geographically dispersed group of people, who have experience with relevant products or services.