How do Russian youtube bloggers influence the buying habits of consumers?
65.22% agreed that Russian Youtube bloggers have some influence on consumer buying habits. Hence this confirms the previous findings that claim that non-traditional celebrities are in fact more powerful, as people perceived there opinion and recommendations more credible, as people easily can relate themselves to video bloggers rather than typical celebrity.
- Participants Gender
- Participants age groups.
- Participants educational qualifications.
- Current occupation of the participants.
Findings about the gender showed that half of the participants are males and half females. Therefore this will reduce bias, as only one gender or bigger proportion on one gender can increase bias risk. The findings of age showed that all of the participants were aged from 18to 30 hence no older people participated, which is good as most frequent users of youtube are quite young people. Most of the participants are Students, which again is the category of people that visit youtube more than others.