What are the separate social responsibilities policies of Lego?
Lego has 40 separate corporate social responsibilities policies which have been split into three categories. These are innovated for children, environmental leadership and caring, ethical and transparent. Each different category focuses on a different area, and each one gives Lego a competitive edge differently,
The first category I will be looking at is the ‘environmental leadership’ category. In this category, Lego aims to reduce wastage and to help the planet and the environment. One policy in this category which they have in place which contributes towards this aim is the ‘Reducing CO2 emissions’ policy. This policy states that Lego wishes to reduce their own CO2 emissions. They are working with the World Wildlife Foundation to achieve this aim. In this aim with WWF, it states that Lego aims to increase CO2 efficiency by 10% per a Lego block, they want to help their suppliers reduce their CO2 emissions, and they want to produce as much renewable energy as they use in production. They aim to accomplish this by 2020.
As of now, Lego has invested 6 billion in 2 offshore wind farms to help produce the same amount of renewable energy they use in production. They have also already made Lego bricks 12% more CO2 efficient. By doing this, it could give Lego a massive competitive edge as the public are going to be able to see how much of their finance and effort they are putting into helping the environment and reducing co2 emissions. This will give them a good reputation as they will then be known as environmentally friendly and caring.