What Specifies Content Written By A Fashion Journalist?
With citizen journalism dominating the field of digital media, it has become difficult to recognize fashion writing by fashion journalists, which have often been mistaken for one of the fashion bloggers. Now, with bloggers “occupy[ing] a contentious position within the field of fashion media” and possessing multiple skills that include writing, photography, creative direction and styling, it has raised debates regarding whether or not journalists can keep up with the competition. Also, as I have argued in Chapter One, social media has become a must for fashion journalists, who now find themselves at struggling when writing for online; this has to be authentic and different to the style of writing that comes with the ground rules of journalistic writing.
Nevertheless, the majority of the journalistic ground rules of fashion writing have survived in the digital media and still “make excellent fashion journalists” stand out and recognizable in the digital space. For Bradford, these are identified through principals that she outlines to be “fashion journalism [that] is based on telling stories” seen through quotes, research, and facts as well as a peg and angle. Taken together, these are essential in order to differentiate fashion writing produced by a professional journalist from a blogger, as I will argue with the example of Pandora Sykes on the next page.