With citizen journalism dominating the field of digital media, it has become difficult to recognize fashion writing by fashion journalists, which have often been mistaken for one of the fashion bloggers. Now, with bloggers “occupy[ing] a contentious position within the field of fashion media” and possessing multiple skills that include writing, photography, creative direction and styling, it has raised debates regarding whether or not journalists can keep up with the competition. Also, social media has become a must for fashion journalists, who now find themselves at struggling when writing for online; this has to be authentic and different...
With citizen journalism dominating the field of digital media, it has become difficult to recognize fashion writing by fashion journalists, which have often been mistaken for one of the fashion bloggers. Now, with bloggers “occupy[ing] a contentious position within the field of fashion media” and possessing multiple skills that include writing, photography, creative direction and styling, it has raised debates regarding whether or not journalists can keep up with the competition. Also, social media has become a must for fashion journalists, who now find themselves at struggling when writing for online; this has to be authentic and different to the style of writing that comes with the ground rules of journalistic writing.
Nevertheless, the majority of the journalistic ground rules of fashion writing have survived in the digital media and still “make excellent fashion journalists” stand out and recognizable in the digital space. For Bradford, these are identified through principals that she outlines to be “fashion journalism [that] is based on telling stories” seen through quotes, research, and facts as well as a peg and angle. Taken together, these are essential in order to differentiate fashion writing produced by a professional journalist from a blogger, as I will argue with the example of Pandora Sykes on the next page.
She provides readers with a reflection of the current state of diversity representation on catwalks at New York Fashion Week SS18. Backed up by extensive research, seen through primary and secondary research, her article can be identified as a feature rather than news that is “less tied to the news agenda than news stories.” In the field of fashion, features are often produced around major events, such as fashion week, for example, giving fashion journalists the opportunity to explore and investigate major talking points in the industry.
