What are the substitutes available to the customers of British Airways?

Asked on 14.01.2019 in All Questions.
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(Top Tutor) Studyfaq Tutor
When we determine the substitutes available to the customers as compared to British Airways, we can list train, car, bus, ship and all other modes of transport as their substitutes and all these can pose a threat to British Airways customer base but it is all dependent upon the fact that how customers see the value or what do they need. For instance, if the customers are just looking for low price, then they have a high chance of choosing some mode of transport other than an...
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