How has Syke used Glam Life topic in her writing?
The Glam Life, defined as the second trope is evident in Sykes’ articles and across her social media accounts. There is a snippet of an article that Sykes had produced for the media brand Man Repeller, where she is captured wearing a combination of multiple luxury goods with the caption reading “Rejina Pyo dress, vintage Chanel bracelet via Vestiaire Collective, Manolo Blahnik mules.” This staged type of self is what Duffy and Hund define to be the glam life, an “attention-seeking practice” that is often referred to as wearing luxury goods as displayed on social media.
Figure 4.3 Pandora Sykes wearing a combination of luxury goods as seen featured on Man Repeller ‘How to Wear Black and White if You Love Color.’ Not only through luxury goods but also by “aligning their personas with established celebrities,” Sykes situates herself in a glamorous environment where “prestige becomes a vital form of social currency.” An example of this can be seen in Figure 4.4 where Sykes is photographed standing next to actress Margot Robbie. While this proves what Duffy and Hund argued to be prestige, I suggest that this furthermore displays Sykes’ amount of social capital. These types of images create a notion of Sykes’ symbolic status within the field that exceeds the image of a professional journalist, with Sykes being perceived as a personal brand.