What did Syke’s experiment consist of?
This is clearly evident in one of Sykes’s Instagram posts, where she is photographed taking a call on the phone, with the phone case as the central focus, and a caption that reads “When you can’t dress your waist, dress your phone.” This type of image is typically seen on Instagram feeds of bloggers who “include images of smartphones and laptops to reveal the technologies of creation that were a regular part of their daily work.”
This type of image reflects an integral part of her role as a fashion journalist, leaving followers with the impression that she is always on the job. In contrast, Sykes drinking an iced coffee while being on the phone resembles a snippet of her on leisure time. In this sense, both arguments proof what Duffy and Hund define to be “discourses of passion” where Sykes leaves readers with the impression “of work that doesn’t seem like work as labor.” In addition to this, Sykes hints at her pregnancy when she writes “when you can’t dress your waist” thereby exposing her authentic persona to the reader. This creates a notion of what Duffy and Hund argue to be “representations of life” that go beyond the ones of fashion magazines.