What are the vices of the Positioning School?

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Looking at its dialectic network of knowledge, the Positioning School is clearly both consultancy-driven and programmatic: and much like the Design School, it repackages negotiation as the deduction and rhetoric as science. In fact, it is hard not to conclude that, for this school, “strategic knowledge” is oxymoronic – everything is either assumed or implicit. This is a view of knowledge that has no circulation, flow, or internal development; has no long-term value attached to...
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